Social Media - The Singapore Context

So in this week's readings, we get to explore a few different international perspectives on how Web 2.0 and Social Media tools had helped to shape learning in the respective societies, teaching and educational environments. To kick off this week's series of blogposts, I will first look at some of the social media statistics in the context of Singapore to provide the background for further discussion of how Singaporeans might have leveraged and utilized social media in the education settings. The following sets of infographics provides a quick snapshot of social media in the country.

As you can see, Singapore has a small population, but the number of internet users is relatively huge at about 79% of the whole country's people. Social media penetration currently stands at 3.8 Million users (69%), compared to other Asian countries at 51%. This could be strongly attributed to the high connectivity and tech-savvy population in the country.

It is pretty clear that Facebook garners the most users in the realm of social media in Singapore, and I think this is quite consistent with most countries. This is followed by Youtube (video streaming), Whatsapp (instant messaging App) and Google+ (Web 2.0 collaborative tool). Surprising, there are less people using Twitter and Pinterest, tools that could be considered extremely popular in other parts of the world.

It is also starkly clear that corporations and businesses have started to explore and leverage on social media to engage their audience/customers and sell their products. Looking at the most popular answers that they are seeking, they want to know more about tactics and tools to connect and engage their audience, as well as analytics to measure the success.

Looking at the gender demographics, there is not a lot of difference between male and female users in the three social networks; Facebook, LinkedIn and Google+.

So the biggest takeaway from these statistics is that Social Media platforms are certainly flourishing and its penetration amongst the population is only going to get higher with increased connectivity and proliferation of smartphones in the country. There is also a good spread of Web 2.0 tools and social networks that the population is using. This data also shows which tools are most popular with internet users, and therefore provides business owners and educators with a clear idea of which media to utilize to engage their audiences and achieve their respective outcomes.






Source: http://www.hashmeta.com/social-media-singapore-infographic/